E-ISSN 2277-338X | ISSN 2320-4664
 

Original Research 


Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India)

Paresh Prajapati, Sourabh Paul, Shyam Mehera, Varun Malhotra, Tanvir Kaur Sidhu, Kailash Chandra Verma.

Abstract
Background: Over the past two decades, the world has witnessed drastic progress in the field of communication. Social media are the collective of online communications channels dedicated to community-based input, interaction, content-sharing, and collaboration.

Objectives: The objectives of the study were to determine the prevalence of social media use, pattern, and purpose of use and usefulness for conveying health education.

Materials and Methods: The current study was undertaken; in a rural community of Punjab province of India from September 2018 to February 2019. Participants were interviewed using a pre-designed, pre-tested structured interview schedule.

Results: The total number of participants in the study was 4000. Six hundred eighteen (15.5%) had a smartphone and among them, nearly 90% were using internet. The proportion of male participants (22.9%) using smartphone was significantly higher than female. Seven hundred and forty-two (18.5%) had heard of any form of social media, in which WhatsApp (13.1%) was the most common. The prevalence of the use of social media among the participants was 13.5% (n = 542). Friendship and entertainment were the major purposes for using of social media. Nearly 80% of the social media users think that it should be used more for health education, but only 11.8% of the users thought that the government was using this platform very successfully. Young, male, educated, employed, and business class was using significantly more social media for communication.

Conclusions: Media is changing as well as health care and medicine, so time has come to consider one of the cost-effective and popular media to solve complex and diverse problems of health and disease.

Key words: Social Media; Health Education; Internet Use; Web. 2.0; Cross-sectional Study


 
ARTICLE TOOLS
Abstract
PDF Fulltext
How to cite this articleHow to cite this article
Citation Tools
Related Records
 Articles by Paresh Prajapati
Articles by Sourabh Paul
Articles by Shyam Mehera
Articles by Varun Malhotra
Articles by Tanvir Kaur Sidhu
Articles by Kailash Chandra Verma
on Google
on Google Scholar


How to Cite this Article
Pubmed Style

Prajapati P, Paul S, Mehera S, Malhotra V, Sidhu TK, Verma KC. Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). doi:10.5455/ijmsph.2020.05073202001062020


Web Style

Prajapati P, Paul S, Mehera S, Malhotra V, Sidhu TK, Verma KC. Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). http://www.ijmsph.com/?mno=108854 [Access: June 21, 2020]. doi:10.5455/ijmsph.2020.05073202001062020


AMA (American Medical Association) Style

Prajapati P, Paul S, Mehera S, Malhotra V, Sidhu TK, Verma KC. Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). doi:10.5455/ijmsph.2020.05073202001062020



Vancouver/ICMJE Style

Prajapati P, Paul S, Mehera S, Malhotra V, Sidhu TK, Verma KC. Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). doi:10.5455/ijmsph.2020.05073202001062020



Harvard Style

Prajapati, P., Paul, . S., Mehera, . S., Malhotra, . V., Sidhu, . T. K. & Verma, . K. C. (2020) Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). doi:10.5455/ijmsph.2020.05073202001062020



Turabian Style

Prajapati, Paresh, Sourabh Paul, Shyam Mehera, Varun Malhotra, Tanvir Kaur Sidhu, and Kailash Chandra Verma. 2020. Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). doi:10.5455/ijmsph.2020.05073202001062020



Chicago Style

Prajapati, Paresh, Sourabh Paul, Shyam Mehera, Varun Malhotra, Tanvir Kaur Sidhu, and Kailash Chandra Verma. "Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India)." doi:10.5455/ijmsph.2020.05073202001062020



MLA (The Modern Language Association) Style

Prajapati, Paresh, Sourabh Paul, Shyam Mehera, Varun Malhotra, Tanvir Kaur Sidhu, and Kailash Chandra Verma. "Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India)." doi:10.5455/ijmsph.2020.05073202001062020



APA (American Psychological Association) Style

Prajapati, P., Paul, . S., Mehera, . S., Malhotra, . V., Sidhu, . T. K. & Verma, . K. C. (2020) Social media, purpose, and use of it: A community-based cross-sectional study in a rural area of a developing nation (India). doi:10.5455/ijmsph.2020.05073202001062020





Most Viewed Articles
  • Internet addiction among professional courses students: A study from central India
    Arvind Sharma, Rupesh Sahu, Pradeep Kumar Kasar, Richa Sharma
    Int J Med Sci Public Health. 2014; 3(9): 1069-1073
    » Abstract & References » doi: 10.5455/ijmsph.2014.180620142

  • Management of Appendicular Lump: Early exploration Vs conservative management
    Chandra Prakash Pandey, Ram Chandra Kesharwani, Chandra Gopal Singh Chauhan, Manmohan Krishna Pandey, Purnima Mittra, Pramod Kumar, Arshad Raza
    Int J Med Sci Public Health. 2013; 2(4): 1046-1049
    » Abstract & References » doi: 10.5455/ijmsph.2013.230820131

  • Burden of non communicable diseases in India: Setting priority for action
    Kalpa Sharma
    Int J Med Sci Public Health. 2013; 2(1): 7-11
    » Abstract & References » doi: 10.5455/ijmsph.2013.2.7-11

  • Diabetic nephropathy: Progression and pathophysiology
    Deepak N Parchwani, Amit A Upadhyah
    Int J Med Sci Public Health. 2012; 1(2): 59-70
    » Abstract & References » doi: 10.5455/ijmsph.2012.1.59-70

  • Elevated levels of serum uric acid, creatinine or urea in preeclamptic women
    Magna Manjareeka, Sitikantha Nanda
    Int J Med Sci Public Health. 2013; 2(1): 43-47
    » Abstract & References » doi: 10.5455/ijmsph.2013.2.43-47

  • Most Downloaded
  • Minor disorder of pregnancy and its home management
    Lata Gururani, Atul Kumar, Gomathi Mahalingam
    Int J Med Sci Public Health. 2016; 5(4): 684-687
    » Abstract & References » doi: 10.5455/ijmsph.2016.03082015111

  • Association between serum ferritin and thyroid hormone profile in hypothyroidism
    Ashuma Sachdeva, Veena Singh, Isha Malik, Prasanta Saha Roy, Himanshu Madaan, Rajesh Nair
    Int J Med Sci Public Health. 2015; 4(6): 863-865
    » Abstract & References » doi: 10.5455/ijmsph.2015.24012015174

  • Internet addiction among professional courses students: A study from central India
    Arvind Sharma, Rupesh Sahu, Pradeep Kumar Kasar, Richa Sharma
    Int J Med Sci Public Health. 2014; 3(9): 1069-1073
    » Abstract & References » doi: 10.5455/ijmsph.2014.180620142

  • Effect of sleep deprivation on the attitude and performance of medical students, Riyadh, Saudi Arabia
    Hussein Saad Amin, Ibrahim Salamah Almazroua, Abdullah Sulaiman Alsahlan, Mohammed Abdullah Alrishan, Houssam Mourad Elmourad, Mohammed Mansour Alotaibi, Abdulaziz Ibrahim Almohaisin
    Int J Med Sci Public Health. 2016; 5(3): 575-580
    » Abstract & References » doi: 10.5455/ijmsph.2016.17112015207

  • Management of Appendicular Lump: Early exploration Vs conservative management
    Chandra Prakash Pandey, Ram Chandra Kesharwani, Chandra Gopal Singh Chauhan, Manmohan Krishna Pandey, Purnima Mittra, Pramod Kumar, Arshad Raza
    Int J Med Sci Public Health. 2013; 2(4): 1046-1049
    » Abstract & References » doi: 10.5455/ijmsph.2013.230820131

  • Most Cited Articles
  • Zinc: The trace element of major importance in human nutrition and health
    Jayant D Deshpande, Mohini M Joshi, Purushottam A Giri
    Int J Med Sci Public Health. 2013; 2(1): 1-6
    » Abstract & References » doi: 10.5455/ijmsph.2013.2.1-6
    Cited : 34 times [Click to see citing articles]

  • Burden of non communicable diseases in India: Setting priority for action
    Kalpa Sharma
    Int J Med Sci Public Health. 2013; 2(1): 7-11
    » Abstract & References » doi: 10.5455/ijmsph.2013.2.7-11
    Cited : 16 times [Click to see citing articles]

  • Design of fuzzy expert system for diagnosis of cardiac diseases
    Smita Sushil Sikchi , Sushil Sikchi , M S ALI
    Int J Med Sci Public Health. 2013; 2(1): 56-61
    » Abstract & References » doi: 10.5455/ijmsph.2013.2.56-61
    Cited : 11 times [Click to see citing articles]

  • Sugammadex associate persistant bradycardia
    Murat Bilgi, Abdullah Demirhan, Akcan Akkaya, Umit Yasar Tekelioglu, Hasan Kocoglu
    Int J Med Sci Public Health. 2014; 3(3): 372-374
    » Abstract & References » doi: 10.5455/ijmsph.2013.251220131
    Cited : 11 times [Click to see citing articles]

  • Non albicans Candida species: its isolation pattern, species distribution, virulence factors and antifungal susceptibility profile
    Sachin Chandrakant Deorukhkar, Santosh Saini
    Int J Med Sci Public Health. 2013; 2(3): 533-538
    » Abstract & References » doi: 10.5455/ijmsph.2013.080320131
    Cited : 10 times [Click to see citing articles]